Brand USA Global Marketplace

Brand USA Global Marketplace is a custom-built, always-on, virtual platform that provides access to a diverse range of U.S. destinations, attractions, and points of interest for the international travel industry.

      • Connect directly with U.S. destinations
      • Schedule B2B meetings
      • Participate in education sessions about the USA and its diverse destinations, products and services
      • Participate in enrichment sessions that provide marketing insight from thought leaders in the industry
      • Access itineraries and marketing collateral

Brand USA Global Marketplace

Brand USA Global Marketplace is a custom-built, always-on, virtual platform that provides access to a diverse range of U.S. destinations, attractions, and points of interest for the international travel industry.

  • Connect directly with U.S. destinations
  • Schedule B2B meetings
  • Participate in education sessions about the USA and its diverse destinations, products and services
  • Participate in enrichment sessions that provide marketing insight from thought leaders in the industry
  • Access itineraries and marketing collateral

Upcoming Events

USA Training Day - Canadian Agents

USA Training Day for Canadian Agents

USA Training Day for Canadian Agents will take place on Brand USA Global Marketplace on Wednesday, June 23. This virtual event will highlight Brand USA resources and diverse U.S. destinations and experiences available to Canadian travelers. Canadian travel agents will be provided relevant travel updates, as well as provide information from the U.S. National Park Service.

PR Workshop

The PR Workshop – open only to U.S. exhibitors on the Brand USA Global Marketplace platform – will take place on Tuesday, June 29, 2021. Offering market-specific panel discussions and analysis of the international media landscape, the PR Workshop will equip U.S. destinations with the knowledge to create bespoke stories about U.S. experiences.

Global Media Forum

The Brand USA Global Media Forum will take place on Tuesday, July 20, 2021 and Wednesday, July 21, 2021. This two-day event will offer U.S. partners and international travel journalists from Canada, Mexico, the United Kingdom, Ireland, Italy, Spain, Germany, the Netherlands, Austria, Switzerland, France, Belgium, and Luxembourg the opportunity to foster relationships through virtual deskside meetings. Both days will include storytelling sessions featuring new and trending travel experiences in the United States, an additional source of inspiration for international journalists.

Past Events

Focus On Australia & New Zealand

Focus On Australia & New Zealand hosted on Brand USA Global Marketplace on May 11th will provide U.S. partners with relevant insights on the Australian and New Zealand travel landscape. The Australian and New Zealand travel trade will receive the latest updates on Brand USA’s Global Marketplace, U.S. entry policy, and “what’s new” in the U.S. travel and hospitality industry.

Expert Insights Series: Influencer Marketing Presented by Ykone

Expert Insights Series: Influencer Marketing Presented by Ykone was held on Wednesday, April 28, 2021. To see the event program and further details follow the link below.

Focus On U.K. & Ireland

Focus On U.K. & Ireland was held on April 20th & 21st. To see the event program and further details follow the link below.

One-to-One Business Meetings

The One-to-One Business Meetings event was held on March 15 – 18, 2021. To see the event program and further details follow the link below.

Focus On Germany

Focus on Germany was held on February 23, 2021. To see the event program and further details follow the link below.

Focus On Mexico

Focus on Mexico was held on February 8 – 9, 2021. To see the event program and further details follow the link below.

Focus On Canada

Focus on Canada was held on February 4 2021. To see the event program and further details follow the link below.

Upcoming Events

USA Training Day for Canadian Agents

USA Training Day for Canadian Agents will take place on Brand USA Global Marketplace on Wednesday, June 23. This virtual event will highlight Brand USA resources and diverse U.S. destinations and experiences available to Canadian travelers. Canadian travel agents will be provided relevant travel updates, as well as provide information from the U.S. National Park Service.

PR Workshop

The PR Workshop – open only to U.S. exhibitors on the Brand USA Global Marketplace platform – will take place on Tuesday, June 29, 2021. Offering market-specific panel discussions and analysis of the international media landscape, the PR Workshop will equip U.S. destinations with the knowledge to create bespoke stories about U.S. experiences.

Global Media Forum

The Brand USA Global Media Forum will take place on Tuesday, July 20, 2021 and Wednesday, July 21, 2021. This two-day event will offer U.S. partners and international travel journalists from Canada, Mexico, the United Kingdom, Ireland, Italy, Spain, Germany, the Netherlands, Austria, Switzerland, France, Belgium, and Luxembourg the opportunity to foster relationships through virtual deskside meetings. Both days will include storytelling sessions featuring new and trending travel experiences in the United States, an additional source of inspiration for international journalists.

Past Events

Focus On Australia & New Zealand

Focus On Australia & New Zealand hosted on Brand USA Global Marketplace on May 11th will provide U.S. partners with relevant insights on the Australian and New Zealand travel landscape. The Australian and New Zealand travel trade will receive the latest updates on Brand USA’s Global Marketplace, U.S. entry policy, and “what’s new” in the U.S. travel and hospitality industry.

Expert Insights Series: Influencer Marketing Presented by Ykone

Expert Insights Series: Influencer Marketing Presented by Ykone was held on Wednesday, April 28, 2021. To see the event program and further details follow the link below.

Focus On U.K. & Ireland

Focus On U.K. & Ireland was held on April 20th & 21st. To see the event program and further details follow the link below.

One-to-One Business Meetings

The One-to-One Business Meetings event was held on March 15 – 18, 2021. To see the event program and further details follow the link below.

Focus On Germany

Focus on Germany was held on February 23, 2021. To see the event program and further details follow the link below.

Focus On Mexico

Focus on Mexico was held on February 8 – 9, 2021. To see the event program and further details follow the link below.

Focus On Canada

Focus on Canada was held on February 4 2021. To see the event program and further details follow the link below.