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The Brand USA Global Media Forum will take place on Tuesday, July 20, 2021 and Wednesday, July 21, 2021. Open to U.S. exhibitors on the Brand USA Global Marketplace platform and invited journalists, this two-day event will offer U.S. partners and international travel journalists the opportunity to foster relationships and discuss unique travel experiences in the United States.

U.S. partners who exhibit on the Brand USA Global Marketplace and invited journalists are welcome to attend the Brand USA Global Media Forum on Tuesday, July 20 from 7:30 a.m. PDT to 10 a.m. PDT / 10:30 a.m. EDT to 1 p.m. EDT and on Wednesday, July 21 from 7:30 a.m. PDT to 9:30 a.m. PDT / 10:30 a.m. EDT to 12:30 p.m. EDT . This two-day event will offer U.S. partners and travel journalists from Canada, Mexico, the United Kingdom, Ireland, Italy, Spain, Germany, the Netherlands, Austria, Switzerland, France, Belgium, Poland, Scandinavia and Luxembourg the opportunity to foster relationships through virtual deskside meetings. The Global Media Forum will also include storytelling sessions featuring new and trending travel experiences and destinations in the United States, an additional source of inspiration for international journalists.
*Registration for this event must be completed by Friday, June 18, 2021.

*U.S. partners who are existing users of Brand USA Global Marketplace do not need to re-register for the platform. Existing users who register for this event will opt-in for all communications related to the PR Workshop and Global Media Forum.

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Tuesday, July 20

8 AM - 10 AM PDT / 11 AM - 1 PM EDT

4 PM - 6 PM BST / 5 PM - 7 PM CEST

8 AM to 8:30 AM PDT / 11 AM to 11:30 AM EDT / 4 PM to 4:30 PM BST / 5 PM to 5:30 PM CEST

Welcome and Reunited in the USA: Reconnecting with Nature Session

After a year of collective global lockdown, this session will focus on the importance of, and human desire for reconnection, not just with each other but also nature.

Session speakers:

  • Ariel Tweto, TV personality, producer, and youth advocate who starred in in Brand USA’s Into Nature’s Wild film
  • Max Lowe, filmmaker, photographer, and explorer who starred in Brand USA’s National Parks Adventure film
  • David Guttenfelder, America the Beautiful: A Story in Photographs, Photographer

 

8:30 AM to 9:30 AM PDT / 11:30 AM to 12:30 PM EDT / 4:30 PM to 5:30 PM BST/ 5:30 PM to 6:30 PM CEST

Virtual Deskside Meetings

 

9:30 AM to 10 AM PDT / 12:30 AM to 1 PM EDT / 5:30 PM to 6 PM BST/ 6:30 PM to 7 PM CEST

How Wellness Tourism is Shaping the Future of Travel Session

This session will highlight trends, experiences and U.S destinations that physically, mentally and spiritually stretch the traveler as well as providing opportunities to reset and rebalance.

Session speaker:

  • Andrew Gibson, The Wellness Tourism Association, Chairman
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Wednesday, July 21

7:30 AM - 9:30 AM PDT / 10:30 AM - 12:30 PM EDT

3:30 PM - 5:30 PM BST / 4:30 PM - 6:30 PM CEST

7:30 AM to 8 AM PDT / 10:30 AM to 11 AM EDT / 3:30 PM to 4 PM BST / 4:30 PM to 5 PM CEST

Epic Trips: Exploring Unforgettable Experiences in the USA Session 

This session will showcase epic trips that promise unforgettable experiences and a sense of adventure as travelers finally make their travel dreams a reality – tapping into the great outdoors, adventure, and camping.

Session speakers:

  • Adam Armstrong, Contiki Holidays, Global CEO
  • Anjali Agarwal, AutoCamp, Chief Operating Officer
  • Kristi Bray, Recreation.gov, Public Affairs Specialist

 

8 AM to 9 AM PDT / 11 AM to 12 PM EDT / 4 PM to 5 PM BST/ 5 PM to 6 PM CEST

Virtual Deskside Meetings

 

9 AM to 9:30 AM PDT / 12 PM to 12:30 PM EDT / 5 PM to 5:30 PM BST/ 6 PM to 6:30 PM CEST

Travel Like a Local: Authentic Experiences in Towns and Cities Across the USA Session

This session will explore how local people shape the travel experience, featuring first-person recommendations on neighbourhoods, attractions, food, nightlife, music and scenery across the United States.

Session speakers:

  • Dylan Thuras, Atlas Obscura, Co-Founder
  • Ashley Davidson, Citizen Creative, Founder & Creative Director

EVENT PROGRAM for Brand USA Global Media Forum

 

Helpful Tips for an optimal experience on Brand USA Global Marketplace

VIDEO for a comprehensive walkthrough of the Brand USA Global Marketplace platform and its functionality

VIDEO for a two-minute tutorial for the Brand USA Global Marketplace platform and how to have a seamless user experience

DESKTOP NOTIFICATIONS TUTORIAL to ensure that you have notifications switched on

The Brand USA Global Media Forum will take place on Tuesday, July 20, 2021 and Wednesday, July 21, 2021. Open to U.S. exhibitors on the Brand USA Global Marketplace platform and invited journalists, this two-day event will offer U.S. partners and international travel journalists the opportunity to foster relationships and discuss unique travel experiences in the United States.

U.S. partners who exhibit on the Brand USA Global Marketplace and invited journalists are welcome to attend the Brand USA Global Media Forum on Tuesday, July 20 and Wednesday, July 21 from 7:30 a.m. PDT to 10 a.m. PDT / 10:30 a.m. EDT to 1 p.m. EDT. This two-day event will offer U.S. partners and travel journalists from Canada, Mexico, the United Kingdom, Ireland, Italy, Spain, Germany, the Netherlands, Austria, Switzerland, France, Belgium, Poland, Scandinavia and Luxembourg the opportunity to foster relationships through virtual deskside meetings. The Global Media Forum will also include storytelling sessions featuring new and trending travel experiences and destinations in the United States, an additional source of inspiration for international journalists.
Registration for this event must be completed by Tuesday, June 22, 2021. Note: U.S. partners who are existing users of Brand USA Global Marketplace do not need to re-register for the platform. Existing users who register for this event will opt-in for all communications related to the PR Workshop and Global Media Forum.
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Tuesday, July 20

8 AM - 10 AM PDT / 11 AM - 1 PM EDT

4 PM - 6 PM BST / 5 PM - 7 PM CEST

8 AM to 8:30 AM PDT / 11 AM to 11:30 AM EDT / 4 PM to 4:30 PM BST / 5 PM to 5:30 PM CEST

Welcome and Reunited in the USA: Reconnecting with Nature Session

After a year of collective global lockdown, this session will focus on the importance of, and human desire for reconnection, not just with each other but also nature.

Session speakers:

  • Ariel Tweto, TV personality, producer, and youth advocate who starred in in Brand USA’s Into Nature’s Wild film
  • Max Lowe, filmmaker, photographer, and explorer who starred in Brand USA’s National Parks Adventure film
  • David Guttenfelder, America the Beautiful: A Story in Photographs, Photographer

 

8:30 AM to 9:30 AM PDT / 11:30 AM to 12:30 PM EDT / 4:30 PM to 5:30 PM BST/ 5:30 PM to 6:30 PM CEST

Virtual Deskside Meetings

 

9:30 AM to 10 AM PDT / 12:30 AM to 1 PM EDT / 5:30 PM to 6 PM BST/ 6:30 PM to 7 PM CEST

How Wellness Tourism is Shaping the Future of Travel Session

This session will highlight trends, experiences and U.S destinations that physically, mentally and spiritually stretch the traveler as well as providing opportunities to reset and rebalance.

Session speaker:

  • Andrew Gibson, The Wellness Tourism Association, Chairman
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Wednesday, July 21

7:30 AM - 9:30 AM PDT / 10:30 AM - 12:30 PM EDT

3:30 PM - 5:30 PM BST / 4:30 PM - 6:30 PM CEST

7:30 AM to 8 AM PDT / 10:30 AM to 11 AM EDT / 3:30 PM to 4 PM BST / 4:30 PM to 5 PM CEST

Epic Trips: Exploring Unforgettable Experiences in the USA Session 

This session will showcase epic trips that promise unforgettable experiences and a sense of adventure as travelers finally make their travel dreams a reality – tapping into the great outdoors, adventure, and camping.

Session speakers:

  • Adam Armstrong, Contiki Holidays, Global CEO
  • Anjali Agarwal, AutoCamp, Chief Operating Officer
  • Kristi Bray, Recreation.gov, Public Affairs Specialist

 

8 AM to 9 AM PDT / 11 AM to 12 PM EDT / 4 PM to 5 PM BST/ 5 PM to 6 PM CEST

Virtual Deskside Meetings

 

9 AM to 9:30 AM PDT / 12 PM to 12:30 PM EDT / 5 PM to 5:30 PM BST/ 6 PM to 6:30 PM CEST

Travel Like a Local: Authentic Experiences in Towns and Cities Across the USA Session

This session will explore how local people shape the travel experience, featuring first-person recommendations on neighbourhoods, attractions, food, nightlife, music and scenery across the United States.

Session speakers:

  • Dylan Thuras, Atlas Obscura, Co-Founder
  • Ashley Davidson, Citizen Creative, Founder & Creative Director

EVENT PROGRAM for Brand USA Global Media Forum

 

Helpful Tips for an optimal experience on Brand USA Global Marketplace

VIDEO for a comprehensive walkthrough of the Brand USA Global Marketplace platform and its functionality

VIDEO for a two-minute tutorial for the Brand USA Global Marketplace platform and how to have a seamless user experience

DESKTOP NOTIFICATIONS TUTORIAL to ensure that you have notifications switched on