Focus On Mexico

Join us for Focus On Mexico on Brand USA Global Marketplace. This virtual event will provide relevant insights on the Mexican travel landscape to our U.S. partners, while providing the Mexican travel trade with the latest updates on Brand USA’s Global Marketplace, U.S. entry policy, and “what’s new” in the U.S. travel and hospitality industry.

As Brand USA looks ahead to the recovery of cross-border travel, we invite U.S. partners and the Mexican travel trade and media to attend Focus On Mexico hosted on Brand USA Global Marketplace on February 8th and 9th. Focus On Mexico will share updates and trends on the Mexican travel market, as well as showcase the wide variety of resources available on Brand USA Global Marketplace. This event also provides an opportunity for U.S. partners and the Mexican travel trade to connect and engage in order to build and strengthen those business relationships.

Market Overview Day

Monday, February 8

12:30 PM ET Brand USA Welcome

12:35 PM ET Economic Outlook for Mexico 2021 and Its Impact on the Mexican Traveler

1:05 PM ET Digital Marketing Travel Trends for the Mexican Market

1:35 PM ET Understanding Travel Sentiment and Market Influences in Mexico

2:05 PM ET Break

2:20 PM ET Creating Compelling Travel Content for the Mexican Market

3:20 PM ET Brand USA Mexico Update

3:45 PM ET Mexican Consumer Insights from Mainstream Media, Televisa

4:05 PM ET Networking and Q & A with Today’s Speakers

5:30 PM ET Digital Video Content Trends in Mexico featuring GoUSA TV and ESPN

Tuesday, February 9

2:30 PM ET Brand USA Welcome

2:35 PM ET Mexican Airline and Air Travel Landscape

3:20 PM ET Insights & the Tourism Sentiment Index for Mexico, Tripadvisor

3:50 PM ET Break

4:00 PM ET Introduction to Brand USA Global Marketplace

4:45 PM ET Mexican Airline and Air Travel Landscape

5:30 PM ET U.S. Travel Policies

6:00 PM ET Networking and Q & A

*Programming from 4:00 PM – 6:00 PM ET will be in Spanish

Download Full Event Program HERE

Download Spanish Full Event Program HERE

Helpful Tips for an Optimal Experience on Brand USA Global Marketplace USER GUIDE

Helpful Tips in Spanish for an Optimal Experience on Brand USA Global Marketplace USER GUIDE