Focus On Germany

Join us on February 23 for Focus On Germany. This one-day virtual event will provide a series of market updates from the biggest challenges facing the German travel trade to media opportunities based on the evolving travel landscape and the latest consumer sentiment trends.

As Brand USA looks ahead to the recovery of international travel, we invite U.S. partners and the German travel trade community to attend Focus On Germany, hosted on Brand USA Global Marketplace. Focus On Germany will present U.S. partners with the latest marketing intel that will help guide recovery plans when travel to the USA resumes, as well as allow German buyers re-engage with Brand USA Global Marketplace, a valuable resource that provides access to a diverse range of U.S. destinations, attractions, and points of interest. With this event, Brand USA continues to serve as a connector between our U.S. partners who see the German market as a critical early recovery market and the German travel trade community as we build the future of U.S. tourism, together.

Tuesday, February 23

11:00 AM ET Brand USA Welcome

11:05 AM ET Overview of German travel behavior and consumer sentiment

11:35 AM ET Germany: An in-depth look at the travel trade, consumer sentiment, and the current situation of travel to the USA

12:15 PM ET Break

12:25 PM ET Purposeful content, meaningful conversations: U.S. travel content in German media during and after a year of crisis

12:55 PM ET German Travel Landscape, MediaCom

1:05 PM ET An Update from the National Travel & Tourism Office

1:15 PM ET Brand USA Germany Update

1:30 PM ET Closing Remarks

1:35 PM ET Networking and Q & A

Download Full Event Program HERE

Helpful Tips for an Optimal Experience on Brand USA Global Marketplace USER GUIDE