Focus On Canada

Join us for Focus On Canada on Brand USA Global Marketplace to hear directly from the Canadian travel experts as they share their unique insights on the in-market traveler and travel landscape in preparation for when cross-border travel resumes.

As Brand USA looks ahead to the recovery of cross-border travel, the destination marketing organization for the United States invites U.S. partners to attend Focus On Canada hosted on Brand USA Global Marketplace on February 4th. Focus On Canada will provide Brand USA partners in the U.S with the latest insights and trends on Canada’s post-pandemic travel mindset.

Market Overview Day (for U.S. Partners)

Thursday, February 4

12:00 PM ET Welcome and Introductions, Chris Thompson

12:05 PM ET Overview of the Canadian Traveler, Conference Board of Canada

12:55 PM ET Keynote on Airline & Air Travel Landscape, Air Canada

1:15 PM ET Top Canadian Editors Weigh-in on the Post Pandemic Media Landscape

1:45 PM ET Break

2:00 PM ET An Optimistic view on Today’s Traveler, Expedia

2:30 PM ET Brand USA Re-entry into Canada and Program Opportunities

3:00 PM ET Insights and the Tourism Sentiment Index, Tripadvisor

3:30 PM ET Explore GoUSA TV with SORTEDFood

3:50 PM ET Networking with Focus On Canada Speakers for Live Q&A

4:30 PM ET Focus On Canada concludes

Download Full Event Program HERE

Helpful Tips for an Optimal Experience on Brand USA Global Marketplace – User Guide